I am three decades young in the world of brand building. From crafting stories in advertising to shaping experiences in media, activation, retail, and digital, I’ve had the privilege of many perspectives. I’ve connected with consumers across generations and geographies — youth and grown-ups, men and women, dreamers and doers. My journey has taken me from the buzzing streets of India to the stores (and the boardrooms) of Singapore, Hong Kong, China, Japan, Vietnam, Indonesia, and Malaysia. And now, I’m back in India — bringing all those lessons together under Subuism.
Subuism is my unique distillate of understanding consumers, brands, and marketing. It’s a way of sense-making that is deeply fundamental (not superficial), refreshingly simple (not complex), approachable (not intimidating), agile (not cumbersome), and dynamic (never boring). Those in the know say that Subuism is nothing but a mirror to my own personality. This practical, no-nonsense philosophy empowers students, entrepreneurs, and businesses to unlock their next level of growth with clarity and confidence.
” I am here to help a thousand challengers grow at the intersection of business, brand and culture.”
Subbu made the challenge of simultaneously managing our (as a client) strategic needs, the communication opportunity and the immediate business imperative seem so simple and straightforward. He brought brilliant insight into our strategic planning process, helping us sift through the noise and quickly dive to the core. An astute marketer with a rich, deep understanding of communication, he has always been a pleasure to work with.
Subbu is a dynamic strategic planner with deep brand insight and a relentless work ethic. As Head of Strategic Planning at Rediffusion DYR, he consistently delivered innovative solutions under pressure while inspiring collaborative creativity. I wish him the very best.
Subu is one the finest 'analytical' minds I know. He manages to grasp even the most complicated of statistical techniques, at least in essence, with amazing ease. This unique ability to comprehend a very different point of view and take it forward seamlessly make him a delight to work with. In our limited time together I learnt far more about practical applications of research and statistics than in any other prior assignment.
Subbu (Subramaniam) is a colleague I always respected because he spoke his mind. He has a razor sharp mind andhe puts it to good use. Behind his simple, sometimes self-effacing manner is a formidable strategic thinker. He gets along with people well and knows how to work the system to get things done. Subbu is a great guy to have on your team. I also suspect Subbu would be a good manager of people with his own unique style of leadership.
Subramanian is one of the better strategic minds I've known in the Indian advertising business. His ability to bring value to any category, be it soaps, foods or new dailies is simply amazing. I had the good fortune of working with Subbu (as he is known to most of us) pretty early in my career. I say that because he always gave us the freedom to think and come up with ideas despite his enormous capability to do so. His most endearing quality as a boss was that he would share all the credits/accolades with the entire team. His principle of "If my team grows, I will grow" made working with him a very rewarding experience
Subbu headed Strategic Planning for our Mumbai office at a particularly difficult time and did a spectacularly good job. He is extremely bright, committed and can work harder than most people I know. He is comfortable working in teams and strikes collaborative relationships with the people he works with. Overall, a resource one can always depend upon to deliver more than hundred percent.
I worked closely with Subramanian (Subu) on a project over a few intensive weeks. Despite the pressure Subu kept his cool and his sense of humour throughout. His keen insights and sharp, analytical mind, together with his collaborative, team approach made a difficult job feel so much smoother, and indeed, pleasurable.
Subu captivated our diverse Strathclyde MBA class in Hong Kong with a dynamic guest lecture that blended cross-cultural frameworks like Nisbett's Geography of Thought, deep industry insights, and practical examples. His session sparked immediate student engagement and application, and I look forward to welcoming him back.
